WHAT YOU
CAN’T SEE

As Halloween approached, conversations about horror movies and everyone’s favourite scary moments were picking up.

To help Lifebuoy remind people about a real but oft-forgotten everyday horror, we simply borrowed from horror movie tropes to send out a message that truly, it’s what you can’t see that should scare you the most.

Client: Lifebuoy
Agency: MullenLowe Singapore
Executive Creative Director:
Ang Sheng Jin, Daniel Kee
Art Director: Alex Tan, Neo Shiyi, Claudius Keng
Copywriter: Ernest Chin
Director: Nicky Loh
Production House: Reel Loco