Another writer-photographer cliché? Unfortunately.
The heart and brain of courting, converting and, more crucially, retaining some of his agencies’ biggest clients, while coming out on top in plenty of copywriter-vs-CMO bouts and producing work that’s been recognised at Cannes, One Show, Clios, Spikes Asia and more.
But if he’s forced to play favourites, being named Singapore’s Young Copywriter of the Year in 2021 (followed by Copywriter of the Year in 2023) and the multiple counts of "My Son/Friend/Boyfriend Did This Ad!" are held particularly close to heart.
When he has the good fortune of working 40-hour weeks, you'll find him behind the lens at a concert, brewing the perfect craft beer with his friends, collecting badges on Strava or attempting to explain copywriting to curious relatives.
Places he’s been…
GUT Asia
Associate Creative Director (Mar ‘25 – present)
MullenLowe Singapore
Senior Copywriter (Apr ‘23 – Feb ‘25)
Copywriter (Oct ‘19 – Mar ‘23)
Junior Copywriter (Jul ‘18 – Sep ‘19)
Leo Burnett
Copywriter Intern (Jan ‘18 – May ‘18)
GOVT Singapore
Copywriter Intern (Jan ‘17 – Aug ‘17)
Bandwagon Asia
Correspondent (Jan ‘16 – present)
…and things he’s picked up along the way.
2025
Campaign Brief Asia | Singapore’s #11 Most Awarded Creative
Campaign Brief Asia | Asia’s #80 Most Awarded Creative
Clios | 1 Gold, 1 Silver, 2 Bronzes, 2 Shortlists
ADFEST | 2 Golds, 1 Silver, 3 Bronzes, 2 Finalists
Spikes Asia | 1 Gold
ONE Asia | 1 Silver
Campaign Brief’s The Work | 5 Entries
Effie APAC | 1 Bronze
Effie Singapore | 1 Gold
2024
Campaign Brief Asia | Singapore’s #8 Most Awarded Creative
Campaign Brief Asia | Asia’s #85 Most Awarded Creative
Cannes Lions | 1 Bronze, 3 Shortlists
One Show | 1 Silver, 1 Bronze, 5 Merits
Clios | 1 Bronze
London International Awards | 1 Bronze
Spikes Asia | 2 Bronzes
ONE Asia | 1 Bronze
ADFEST | 1 Silver, 3 Bronzes
Campaign Brief’s The Work | 7 Entries
Creative Circle Awards | 9 Golds, 3 Silvers, 3 Bronzes
2023
London International Awards | 1 Silver, 2 Bronzes
One Show | 1 Shortlist
ONE Asia | 2 Bronzes
Creative Circle Awards | Copywriter of the Year
Creative Circle Awards | 1 Best of Category, 6 Golds, 3 Silvers, 2 Bronzes
Effie APAC | 1 Bronze
Effie Singapore | 1 Silver
2022
Cannes Lions | 1 Shortlist
Spikes Asia | Young Spikes Integrated Competition Top 5
MAD STARS | 1 Crystal, 2 Shortlists
Creative Circle Awards | 6 Bronzes
Marketing Excellence Awards | 1 Gold, 1 Silver
2021
Campaign Brief Asia | Ranked #26 on Singapore’s Hottest Creatives
Spikes Asia | Silver (Young Spikes Integrated Competition)
Creative Circle Awards | Gold (Young Copywriter of the Year)
Creative Circle Awards | 5 Silvers, 4 Bronzes
ADFEST | 2 Finalists
2020
Campaign Brief Asia | Ranked #23 on Singapore’s Hottest Creatives
Marketing Excellence Awards | 2 Golds
2019
Cannes Lions | 3 Shortlists
AD STARS | 2 Golds, 3 Silvers
Spikes Asia | 1 Bronze, 1 Shortlist
Spikes Asia | Young Spikes Design Competition Finalist
Spikes Asia | Young Spikes Singapore Representative
Creative Circle Awards | 3 Silvers, 1 Bronze
2018
Creative Circle Awards | 1 Bronze
2017
Crowbar Awards | 1 Gold, 3 Silvers, 1 Bronze