SURNAME STORIES

To help History Channel launch a new mega documentary series that had nothing to do with Singaporeans or the place they call home (also known as Human Journey: How the World Made America), we sent Singaporeans on a journey of discovering their own heritage by detailing the origins of the 20 most common surnames in Singapore.

Results
With a media budget of USD$5,000, we generated almost 25,000 shares from 1.1 million engagements — 108% above the Facebook average – along with 18.2 million impressions and a reach of 11.2 million, helping the show premiere at #1 across factual channels during its time-slot.

Awards
Creative Circle Awards | Bronze (Media)
MARKies Awards | Finalist (Best Idea – Social)
MARKies Awards | Finalist (Best Idea – Viral)