A new perspective on family and reunions (and proof that a C grade in Higher Chinese can still take you places – like the Prime Minister’s social media feed).
Chinese New Year is one of the most time-honoured festivals. But even such a festival has seen its traditions, form and meaning evolve over time: why we gather (or not), who we choose to cramp elbow-to-elbow around the table with, and how we usher in the new year.
As Singapore geared up for another Chinese New Year, we celebrated the beauty and warmth of relationships, and the resilience and inclusiveness of a community that characterises the nation. In doing so, we created Singapore’s top-performing festive film in recent years.
Creative Circle Awards | 1 Silver, 2 Bronze
This made-in-Singapore story made more than a couple of regional ‘Best of CNY’ lists.
And even moved the man with the magic teacup.
(Fun fact: It’s not a given for ministers to share the work. So I’d like to think he might’ve shed a tear or two.)
