A hand hygiene innovation inspired by everyone’s favourite bad habit.
Guilty of wetting your fingers with the condensation on a cold drink and passing it off as handwashing? Or worse still, thinking they’re actually clean? Well… that makes two of us.
Instead of trying to change this habit, we worked with Lifebuoy to legitimise it with a 5cm by 3cm innovation that turns every conceivable cold beverage into a necessary intervention, an effective product demonstration and a purposeful brand reminder.
AWARDS
Clios | 1 Gold, 2 Bronzes
LIA | 1 Bronze
Spikes Asia | 1 Gold
ADFEST | 3 Bronzes
ONE Asia | 1 Bronze
CCA Gongs | 5 Golds
Campaign Brief The Work / 4 Acceptances
Case Film
A brand-new format to dispense Lifebuoy to the masses.
Stickers infused with Lifebuoy’s anti-bacterial formulation, designed to be activated by condensation and easily produced at scale.
A hand hygiene solution designed around the dining experience.
A science-backed solution that disappears once its job is done: no residue or excessive foaminess – a crucial design consideration in India, where it’s customary to eat with hands in lieu of cutlery.
